Trevecca Brand Manual

The Logo

The logo symbol is a powerful image evoking the culture of design and serves as the connection between the strength of communication and the different points that influence. 

The Trevecca Nazarene University logomark is comprised of two elements, the logo symbol (the shield) and wordmark (the rendering of the University’s name in its distinctive typeface). The logo symbol can be used on its own, but the wordmark must NEVER appear without the logo symbol.

Download the Logo

The Logo Symbol and Wordmark

In 2007 the University adopted a new logo. It incorporates a shield that has a cross on it and the name Trevecca Nazarene University. The shield identifies Trevecca as a Christian institution. The outside edges of the upper and right sectional of the cross and shield are left open, symbolizing that there are different routes to the cross and different routes to Trevecca. In the name Trevecca, the right side of the V extends above the other letters in the word, reinforcing the idea that at Trevecca students are empowered to make the leap.

Primary Logo Use The purple PANTONE 269c version of the logomark is the official university logomark and should be used on the majority of marketing and communication print pieces.	Grayscale Logo Use The Pantone color 447C or process black are the only acceptable grayscale versions.	Reversed Logo Use The logo may be reversed out for use on dark backgrounds.

The Shield

For any external marketing materials, the shield by itself or reversed within a circle can only be used when accompanied by the full Trevecca logo elsewhere in the materials.  For on-campus signage, the shield may be used without being accompanied by the full logo.

Logo Construction, Clearspace & Computation

Our look and feel is driven by use of clear space and a clean crisp look and feel.

The exclusion zone is the minimum area around the logo that must remain clear of text or any other graphic elements. The measurement is calculated by using the ‘T’ of the Trevecca logomark. 

Logo Size

Horizontal Logomark - 1.5” minimum width

Official University Seal

The center of the seal contains the symbols that designate the mission of Trevecca. At the bottom is an open book, a symbol for learning and truth, and also a symbol for the Bible. Above the book is a narrow banner containing the school motto in Latin (Esse Quam Videri - to be rather than to seem). The motto emphasizes Trevecca’s commitment to truth, authenticity, and integrity. The cross indicates that Trevecca is a Christian institution, one that draws its meaning from Christ’s life, death, and resurrection.

The globe signifies the University’s commitment to educating citizens of the world, people who will recognize their responsibility to the world at large and will seek to become leaders and servants in the world. The seal of the University is not to be used as a logo or campus icon. It is reserved for use primarily by Administration and is the only official seal for the University, as approved by the Board of Trustees. The seal can be used on formal documents and certificates, but it cannot be changed in any way. It may only be printed in purple, black, a screen of black, or foil stamped.

The Colors

Color plays an important role in the Trevecca corporate identity system. The colors shown are recommendations for various media. 

Primary Colors System

Trevecca has three official colors: Purple, Dark Gray and White. These colors have become a recognizable identifier for the university. They are used as the dominant color palette for all internal and external visual presentations of the university.

Secondary Color System

The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Trevecca Nazarene University. They are used to accent and support the primary color palette.

Unacceptable Uses of Visual Identity

	Incomplete The logomark should always include the logo symbol.
	Rearranged The elements of the visual identity should not deviate from the official choices specified above.
	Stretched The visual identity should not be stretched or distorted from its original proportions.
	Incorrect Reverse To reverse out of a photo or illustration, the area chosen for the reverse should be as dark and solid as possible, eliminating the possibility of making the logo as hard to find as Waldo was.
	Old Logo Versions Do not use any former versions of our wordmark or logomark.

Secondary Signatures

All departments and schools are provided with a secondary signature to use on all marketing pieces.

To download the signature of the department/program below, click the link and the file will download to your computer.

• Center for Student Development
• Department of Business Administration
• Department of Communication Studies
• Department of English
• Department of Exercise and Sport Science
• Department of Information Technology Services
• Department of Science, Engineering and Mathematics
• Department of Social and Behavioral Sciences
• J.V. Morsch Center for Social Justice
• Millard Reed School of Theology and Christian Ministry
• Office of Financial Services
• Office of Global Engagement
• Office of Graduate and Adult Education
• Office of Marketing and Communication
• School of Arts and Social Sciences
• School of Education
• School of Leadership and Interdisciplinary Studies
• School of Music and Worship Arts
• School of Science, Technology, Engineering and Mathematics
• Skinner School of Business
• The Graduate School

Typography

Typography plays an important role in communicating an overall tone and quality. We have selected the following typefaces to represent in our brand in a variety of circumstances. 

Helvetica Neue Helvetica has earned its popularity for good reason. A regular work-horse; this typeface gets the job done and carries the weight of legibility and style. We like to use Helvetica in headlines and body copy. We particularly love the condensed weights of this versatile family.

PlayFair Display You’ll recognize this font from our beloved Treveccan masthead and the very website you are perusing. Versatile enough to be used in headlines and body copy, this typeface conveys our playful (see what we did there) nature while maintaining a clean and professional appearance.

Mr Eaves Mod Regular When you order new campus stationery, you will be delighted by the fresh and crisp look thanks largely in part to our use of Mr Eaves. The simple geometric characteristics pair well with our bolder fonts (such as PlayFair Display and Bebas Nueue) to add sophistication in small doses. Our favorite trick is to all-caps and track out headers in Mr Eaves Mod Bold. This font is also versatile enough to use in body copy, though we recommend maintaining a proper point size to insure readability.

Minion Pro Minion Pro is our choice for body copy. This typeface is balanced, conservative, and a bit of a chameleon in nature. Minion is a slightly condensed typeface and features exaggerated characteristics and sloped serifs which drive the reader forward effectively for ultimate legibility.

Bebas Neue Bebas is our bold-and-in-charge typeface of choice for accents or headlines. Being a display font, we reserve this use for small amounts of copy only. We primarily use Bebas for our School of Graduate and Continuing Studies pieces and anywhere else that we could use some contrast to the body copy.

Open Sans Pro We use Open Sans for our web and email body copy. This sans serif font is beautifully understated, and effective enough to be used in print pieces where Helvetica or Mr Eaves just won’t do.

Stationery

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our institutional identity. We have standardized campus stationery available for order through the Marketing department which maintains specifications for typography, color, printing method, paper stock and word processing.

Trevecca Digital Letterhead Template